How are you using the platform?

When organizations begin using a sustainability platform, the first question to ask is simple but essential: why are you here?

Although the platform has the power to connect all your sustainability efforts in one place, not everybody wants to focus on the same priorities. For some, the platform is first and foremost a sustainability accounting tool — a way to measure, manage, and report on carbon emissions. Others focus on value chain management — building transparency with suppliers and partners. And increasingly, many see the platform as a way to conduct due diligence, identifying ESG risks and opportunities across operations and ecosystems.

Each role inside the organization approaches the platform differently:

• Sustainability Managers might prioritize reporting accuracy and generating audit-ready statements.

• Procurement Teams might care about supplier performance and risk management.

• Executives might seek strategic clarity and visibility — data that informs decisions, builds stakeholder trust, and strengthens their organization’s position within the Ecosystem.

That’s why it is essential to be clear about your objectives from the start. When teams align on why they are using the platform, they can build workflows and coordinate effectively to achieve shared goals.

Aligning roles, objectives, and workflows for impact.

A great starting point is to review your Impact Profile. By doing so, you establish what your organization's sustainability state-of-play is and discuss with your team what your goals are and align on your priorities for this year's sustainability impact cycle.

This framing does three things:

• Clarifies roles and motivations for using the platform.
• Aligns workflows around clear quarterly priorities.
• Sets shared expectations across the organization, so everyone works toward the same outcomes.
• Improves strategic decision-making and resource efficiency by focusing time and effort where they matter most.